The travel industry landscape is shifting. Do you want to know how Facebook and Google are changing the travel industry? Are you looking for the best travel merchant account for your business? Just read below and you’ll get answers to your questions.
Modern Travel Industry: Travel Merchant Account
Modern technologies are changing the way brands are doing business. Travel companies are nowadays reaching out to travelers much more easily. For example, the increasing popularity of search engines and social media advertising have transformed the way consumers get inspired to travel and how they choose the travel agents they want to purchase from.
So, it’s no surprise that modern travel companies are doing their best to appear in the top results on Search Engine Results Pages (SERP). Companies such as Google and TripAdvisor have been helping travelers choose where to travel for years.
As for Facebook, the company has recently launched a new ad product developed for helping travelers choose a place for vacation. This new option, which is a trip consideration, can help travel merchants reach people who have shown their interest in traveling, such as liking a travel company’s Facebook page.
What about you, as a travel merchant? Where can you get a reliable and affordable merchant account to grow your business? This can’t be an issue if you turn to a reputable payment processing company offering the lowest cost and most secure travel merchant account for travel businesses.
Make sure to apply to a merchant services provider that talks to every business owner so to provide the right payment processing solution tailored to your own business needs.
Facebook and Google Are Changing the Travel Industry
According to Myrna Arroyo, marketing consultant, owner of Baton Rouge, Louisiana-based Pepper Inbound Marketing, Facebook, offers a great place for a budget of about $10 a day to start testing.
When it comes to Google, the company is making huge investments for the purpose of tying together user data across its products so that companies can “own” the customer relationship with the traveler.
Of course, this isn’t an easy task at all. However, Google has thousands of engineers plugging away at the problem, so the company can surely dominate the traveler experience, from the start to the end.
According to Oliver Heckmann, Google’s VP of Travel, the world is going to be a place where the Google assistant will become multi-modal and be present in multi-devices, including your watch and your phone or an assistant in your home.
Facebook already serves as a major gateway for travel bookings. FB’s advertising platform is swallowing hotel marketing budgets with rapid advances.
Artificial intelligence (AI), augmented reality (AR), and blockchain technology are already having their impact on the way hoteliers think, plan, and interact with guests. The application of these technologies is going to play a greater and greater role for the future travel.
So, working with a reliable and experienced credit card processing company that can help you get the best deal for your travel business is critical to your success.
Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants by offering a travel merchant account and other merchant services. His passions include producing music and traveling.